How Zano Raised Millions on Kickstarter and Left Most Backers with Nothing
A great piece of reporting by Mark Harris on the Zano personal drone crowdfunding failure.
“Nobody expected [the campaign] to go that well,” says Reedman. “With the benefit of hindsight, it would have been a lot better to have capped it and to have had people wanting the product but not being able to get hold of it. A large undertaking was having 12,000 people wanting to communicate with us. This ended up taking a small team of people, just handling the emails and correspondence.”